Your Compressed Air Partner
Evergreen is an American brand situated in Washington. They are pioneers in dealing with air compressors and promotes eco-friendly products.
Brand Attributes
An understanding of a product's uniqueness and value. To help figure out core values that need to be reflected in branding. We brainstormed and noted down as many attributes as possible and selected a few that works the best.
Exploring Designs
A few promising directions was shortlisted. More tweaking was done on the selected directions, exploring them to make sure the final
decision was justified.
decision was justified.
Evolving the Chosen Option
After all testing and discussion, the below concept direction was finalized. It had the best potential and reflected the logic of how the product works.
Typography Research
After the logo sign was ready, it was followed by word mark explorations. In this step it's important to maintain consistency between the sign and the word mark elements. Everything matters: the roundness of corners,
incline and rhythm.
incline and rhythm.
Finalizing the Logo
Final polishing is one of the most meticulous steps in our branding workflow.
We use our own grid system, based on the Fibonacci sequence that always leads to high quality results.
Colour palette
Evergreen colour palette is inspired from the existing logo
and the Washington forest
Typography
Examples of Branding Usage
Thank You
